Search engine optimization is the process of improving the
visibility of a website and its ranking also in Google’s engine. It is the
process of getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engines. No single SEO factor will guarantee search
engine rankings. Having a great HTML title won’t help if a page has low-quality
content. Having many links won’t help if they are all low in quality. Having
several positive factors can increase the odds of success, while the presence
of negative factors can worsen those odds in business.
SEO can be divided into 2 main stages:
On-site SEO: What rules to apply on your site to make it
search engine friendly and Off-site SEO: How to promote your website or blog so
that it can rank better in search results.
On- Page SEO
In search engine optimization, on-page optimization refers
to factors that have an effect on your Web site or Web page listing in natural
search results. These factors are controlled by you or by coding on your page.
Examples of on-page optimization include actual HTML code, meta tags, keyword
placement and keyword density.
Off-Page SEO
off-page optimization refers to factors that have an effect
on your Web site or Web page listing in natural search results. These factors
are off-site in that they are not controlled by you or the coding on your page.
Examples of off-page optimization include things such as link popularity and
page rank.Off-page SEO refers to activities you can perform outside the
boundaries of your website. The most important are:
• Link Building
• Social
Media Marketing
• Social
bookmarking
Capturous Infotech is a leading solution for digital
marketing and SEO services in Nagpur.We offers digital marketing, social media
services,web design.Our aim is to provide students with educational and skills
training to improve long-term career opportunities. We have a strong belief
that our credible work force is so very professional that can implement all
kinds of Internet marketing, seo,digital marketing, social media
optimization,designing and development strategies with perfection!
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