Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
There are two major types of SEO, white hat search engine optimization (the 'good' kind of SEO), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision when evaluating SEO campaign proposals.
-The Results are Low Cost (In Comparison to Adwords and PPC)
-Definite Increase in Traffic.
-Higher Brand Credibility, People Trust Google.
-Better ROI (Return on Investment) Than Normal Ads.
-Your Competitors Are Doing It.
-Take Your Business to the Next Level.
-250 Million Websites on the Web, SEO Makes You Stand Out.
-60% Of Clicks Go to the First Result.
-You’ll Have Access to Data.
-The Results are Permanent.
Services provided by Capturous Infotech:
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.
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